Meet Dog!

Want to know more about what we do? Dog will tell you more about attapulgite. Dog is our friendly mascot, he is a Staffordshire Bull Terrier; playful, loyal, affectionate and loves his family.

WHAT IS ATTAPULGITE?

Attapulgite is a clay mineral mainly composed of magnesium aluminium silicate. It’s characterised by a unique checkerboard pattern in its fibre structure that allows for its high liquid and oil absorbency. Its versatility allows

HOW WE USE ATTAPULGITE

Our dog litter products use 100% natural attapulgite.

In our first litter, we used 100% attapulgite; because it did the job, and it did the job quite well. After rounds of feedback and listening to our customers’ needs, we set out to dream bigger. We learned how attapulgite can be combined with other ingredients and still shine. Our improved litter combines high-quality ingredients to create an even better product; one that absorbs liquid and odours just as effectively as our first litter, but also clumps (among other advantages), making usage even more simple and convenient.